Knowledge. Insights. Trends.

KI-Kennzeichnung ist in sechs von 16 Tests nicht nachvollziehbar

Seit dem 2. August müssen Unternehmen den Einsatz künstlicher Intelligenz in bestimmten Inhalten transparent machen. Für B2B-Marketingteams liegt die Herausforderung deshalb nicht beim erstmaligen Einfügen eines KI-Hinweises, sondern darin, dass die Kennzeichnung bei jeder Bearbe

AI Models from Europe: Which European AI Models Exist?

ChatGPT, Claude and DeepSeek come from the US or China. But Europe has produced its own AI models too – from Mistral and Aleph Alpha to specialized solutions such as axite and DeepL.

Build your own AI text automation or use axite?

Connect a language model via API, pass in data, write a prompt – and your own text automation is ready. Unfortunately, only in theory.

What is an NLG text robot?

At the end of 2022, ChatGPT gave the impression that machines had only just learned to write. In fact, NLG text robots had been generating large amounts of text automatically for decades.

Content Marketing Without the Time for It: How to Stay Visible Anyway

You know content builds visibility – and still have no calendar slot for it. Here's how to stay present without writing every week yourself.

Create Content Yourself, Hire an Agency, or Use a Service?

Three paths to ongoing content – with clear differences in time, cost, and control. Which one fits your team and standards?

Publishing Frequency: How Often Should You Actually Post?

Daily sounds ambitious, monthly often too little. The right frequency is the one you can sustain for months – not the one that looks good in a burst of motivation.

What an Ongoing Content Service Costs – and What It Replaces

The monthly fee alone says little. What matters is which internal hours, agency line items, and opportunity costs the service replaces.

How Much Content Does It Take to Rank on Google?

There is no magic article count. What matters is a recognizable topic field you keep feeding with substantial content over months.