Webinars

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Have you ever bought a product and sent it back because you thought it was different? We did – without exception.

In our next webinar, you will learn how you can increase the conversion rate and reduce the return rate by making small adjustments to your content.

Experience:

  • how product texts can be quickly optimized.
  • what a difference good content makes.
  • when content automation should be used.
  • how text automation works.
  1. Choose a suitable date.
  2. Register for free with your contact details.
  3. Receive the link to the session.

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Coming soon: Shop and Go in the text robot universe

    After the webinar, you’ll know

    ✔️ all about the new store and the innovative shop-and-go function.
    ✔️ the advantages of automated content creation in e-commerce.
    ✔️ how various technologies make content magic possible.
    ✔️ using practical application examples from successful companies.

     

    AI, Content Evolution, and the Shaping of Tomorrow

    Our topics:

    ✔️ Review: 2023 – A year of innovation
    ✔️ Changing work dynamics through AI and modern technologies
    ✔️ Innovations that lead us into the future
    ✔️ New functions of the Text Robot
    ✔️ Big news in the data sector

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    Data, content & SEO – with automation to the perfect online presence?

    How can content & data automation improve news SEO performance and what pitfalls are better avoided?

    After the webinar, you’ll know

    ✔️ how news SEO works and what channels are available.
    ✔️ how automation can support a news SEO strategy.
    ✔️ what differences there are in the application of content automation in news SEO compared to normal SEO.

     

     

    Together with Peter Schmitt (AX Semantics) we talk about the importance of FAQs for online stores.

    After the webinar, you’ll know,

    ✔️ what the perfect FAQ looks like.
    ✔️ why FAQs are so valuable for online stores.
    ✔️ which are the right FAQs for your store.
    ✔️ how we automatically generate FAQs for online stores.

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    Special Edition: The Hype about ChatGPT – Pride or Prejudice? (EN)

    “Ladies & gentlemen, it’s time for a really controversial topic – ChatGPT! Come and see what the experts have to say.” – ChatGPT

    After the webinar, you’ll know,

    ✔️ what’s really behind the chatbot.
    ✔️ how the technology works.
    ✔️which possibilities and limitations ChatGPT has.
    ✔️ where the differences are between AI tools and the text robot.

     

     

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    Content Automation meets eBay: The next big move in (automotive) e-commerce

    Content makes everything better. Even the eBay sale.

    Together with our guests Manuel Schütterle (fulfilled trading GmbH) and Michael Sievritts (eBay), we embark on the eBay journey and explain how to make sales successful.

    After the webinar, you’ll know,

    ✔️ what challenges there are when selling on eBay.
    ✔️ the importance of data & content for eBay.
    ✔️ how content automation can be used to make sales.

     

     

    The heart buys as well: Emotional Content and Seasonal SEO

    Join us for our webinar as we talk about how seasonal SEO, emotional texts, and content automation can lead to more visibility and higher conversions.

    After the webinar, you’ll know,
    ✔️ how words influence our emotions
    ✔️ what influence emotions have on buying behavior
    ✔️ how emotional & seo-relevant content is automated

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    The Power of Data – How to Boost Your Business (EN)

    What potential does data have and how is it used properly?

    After the webinar, you’ll know,

    ✔️ the importance of data in e-commerce.
    ✔️ how data can be optimized.
    ✔️
    the potential offered by structured data.
    ✔️
    how industry specific data can be used.

     

     

    Internationalization meets Content Automation – localize & translate your online store

    Overcoming cultural differences is one of the biggest challenges in internationalization in e-commerce – how can this bottleneck be solved? 😟

    After the webinar, you’ll know,
    ✔️what to look out for when internationalizing.
    ✔️
    what the difference is between localization & translation.
    ✔️
    why classic translation tools are prone to errors.
    ✔️
    how Content Automation scales a translation project.

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    AI and NLG – one goal, two solutions, infinite text variants 💡

    AI, GPT-3 or NLG – is there any difference at all?

    Discover the answer in this webinar! 🚀

    After the webinar, you’ll know,

    ✔️ how the different technologies work.
    ✔️ what advantages and disadvantages the solutions have.
    ✔️ which technology is suitable for whom.

     

     

    Data optimization – the key to a successful online store

    Data – the Achilles’ heel of e-commerce. Even the best marketing is of no use if sales in the online store fail because the quality of the product data is poor.

    But how can the quality of the data be systematically improved? Find out the answer in our next webinar.

    After the webinar, you’ll know,
    ✔️ how to improve the quality of data
    ✔️ what data you need in the first place.
    ✔️ when it’s worth optimizing data.
    ✔️ what data optimization looks like in practice.
    ✔️ what advantages optimized data has.

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    Automated magazine articles – with data on the online article

    Do creativity and content automation go together? Critics repeatedly complain that creativity is lost through automation.

    After this webinar you will know

    ✔️ how magazine articles are automatically created from data.
    ✔️ which possibilities automated magazine texting offers.
    ✔️ how creative professional content automation can be.
    ✔️when companies benefit from automated contributions.

     

    ROI of Content Automation – (when) does it pay off?

    How much do you pay for a text? Most companies can’t easily answer that. One thing in advance: it is not little.

    After this webinar you will know

    ✔️ why content determines traffic and conversion increase.
    ✔️ why text automation optimizes processes across the enterprise.
    ✔️ how the content budget is really used efficiently.
    ✔️ when the text robot scales.

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    Prepare your store: Practical tips to automate your eCommerce SEO

    SEO for online stores – more online traffic & sales. In this webinar, we’ll tell you what to look for in SEO for your online store & how to keep your content up to date without spending time.

    After this webinar you will know

    ✔️ how successful SEO for online stores works.
    ✔️
    what SEO automation is.
    ✔️
    which elements of SEO can be automated.
    ✔️ what SEO automation looks like in practice.

    Automated product texting: 7 advantages of NLG (GER) 🤖

    Why content automation via NLG helps to achieve more efficiency and better scaling: We get to the point – to 7 points, to be precise. 🤯

    ✔️ mass instead and class
    ✔️
    Unique text variants for each output channel
    ✔️
    content automation in multiple languages simultaneously
    ✔️
    legally compliant texts
    ✔️
    fast quality assurance
    ✔️
    automatic texting of new products
    ✔️
    scale effects of a software-as-a-service solution

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    How to: 30 minutes to text robot (GER)

    We explain automatic product page texting in 30 minutes! ⏰

    After the webinar, you’ll know,

    ✔️ why product pages should never be neglected when it comes to conversion.
    ✔️ how product pages can be automatically texted.
    ✔️ what online stores have to provide in order to be able to use automatic texting.
    ✔️ why automatic descriptions are indistinguishable from manual ones.

    AI as a text generator? The myth about content automation (GER) 🤖

    HAL 9000, WOPR or TAY: AI always run the risk of getting out of control – So how great is the danger that content automation will publish content that is incorrect?

    >>> Get the answer in our webinar.

    After the webinar, you’ll know,
    ✔️ where the difference between text robot and AI lies.
    ✔️ how error-free texts are ensured.
    ✔️ how appropriate interpretations to data are created.

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    Seasonal business in e-commerce: How to make the most of Carnival, Black Friday & Christmas (GER)

    Can content be used to boost seasonal business and when is the right time to get started? To this we have a quick answer: Yes and at any time! 🤝

    >>> The detailed explanation is available in our webinar!

    After this webinar you will know
    ✔️ the potential that text automation offers for seasonal business.
    ✔️ how your ranking hits the roof even in peak times.
    ✔️ how deadline-driven text generation can boost seasonal business without additional effort.

    Content Automation – Loss of Quality or Growth Boost? (GER) 📈

    By understaffing and overcharging for increasing content needs, you’re heading straight into a content crisis – delayed time-to-market, duplicate content, and lack of flexibility are just three of the effects.

    >>> Is content automation the solution here? 🧐

    After the webinar, you’ll know,
    ✔️ how the quality of automated texts is.
    ✔️ who benefits from automatic text generation.
    ✔️ why Google and others love automatically generated texts.
    ✔️ what will happen to the content department in the future.

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    E-commerce: Automatic texting of products for online stores (GER)

    We explain automatic product page texting in 30 minutes. 🚀

    After the webinar, you’ll know
    ✔️ why good product pages are so important.
    ✔️ how product pages can be automatically texted.
    ✔️ how automatic texting drives further development.
    ✔️ why automatic descriptions are indistinguishable from manual ones.

    7 ideas to get started with content automation (GER) 🚀

    The uNaice management trio will explain to you which (new) possibilities the AI-supported technology of the text robot offers and how these contribute to the company’s success. 🧑‍🏫

    After the webinar, you’ll know,
    ✔️ what hyper-personalization is.
    ✔️ how data increases the success of a company.
    ✔️ how seasonal & occasion texting works.
    ✔️ why product videos offer customers an unparalleled user experience.

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    Quick-Wins – 3 tips on how to make the online store even more successful (GER) 🏆

    Is there a solution to achieve quick, measurable success with content automation? We present three quick wins to get started with content automation. 🚀

    After the webinar, you’ll know,
    ✔️ what potential title and meta descriptions offer.
    ✔️ how to stand out from the competition with product descriptions.
    ✔️ which possibilities structured data offer for your online store.

    Change of perspective – content automation from the customer’s point of view (GER) 👀

    What do users actually say about content automation – top or flop? 👍👎

    >>> We have asked! With Harry Olfert, Head of Content Management at the mail order company SSI Schäfer Shop.

    He tells you,
    ✔️ which basic requirements were necessary.
    ✔️ what concerns stood at the beginning of the project.
    ✔️ how the right mindset was created in the company.
    ✔️ what possibilities automated copywriting has opened up for their online store.

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    SEO relevant & automated category page texting (GER)

    Achieve more visibility with good category pages – and best of all without much effort? 👀

    >>> We explain how SEO-relevant content can be created automatically with the help of one of the best-known SEO tools and why this is necessary at all.

    After the webinar, you’ll know,
    ✔️ what potential automatic category page texting offers.
    ✔️ how relevant keywords are automatically included in category pages.
    ✔️ how to achieve better search engine results.

    Insider knowledge – all about data (GER)

    Data is the fuel of e-commerce and the foundation of any successful online store.🚀

    >>> What makes good data and why is it worth taking a closer look?

    After this webinar you will know

    ✔️ what possibilities data and automatic text generation offer.
    ✔️ in which data there is more than you think.
    ✔️how different tonalities can be achieved through data optimization.

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    Successful targeting: making all target groups happy with just one data set (GER)

    The more personalized the customer approach, the greater the willingness to buy. Logical consequence: Direct addressing of target groups is indispensable for your online success. 🤝

    >>> Learn how to automate this process here.

    After this webinar you will know
    ✔️ which challenges prevail in e-commerce.
    ✔️ what matters in target group texting.
    ✔️ how variant-rich texts are created fully automatically for different output channels and target groups.

    News Stream – stream news to all channels fully automatically (GER)

    Relevant content on your topic positions you as an expert your field and increases your reputation – but the research is time consuming & hard to do. 👩‍🎓

    >>> Play out news automatically on your website and social media channels? It’s that simple!

    After this webinar you will know
    ✔️ how news about your topic is automatically played out every day from various news sources.
    ✔️ how news can be personalized.
    ✔️what advantages up-to-date content offers on your website & social media platforms.

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    Ongoing SEO optimization with the text robot (GER)

    Good category page texts provide more visibility. The problem: the enormously high maintenance effort! 😓

    >>> How can this effort be reduced through content automation?

    After this webinar you will know
    ✔️ what elements a good category page contains.
    ✔️ how SEO-optimized texts are created from data.
    ✔️ how category pages are created automatically on a keyword basis.

    PIM good – data poor? (GER) Excel and trainees are blunt weapons

    Our motto: No digitization strategy without a data strategy! 💾

    >>> Find out here why you should definitely follow this guiding principle.

    After the webinar, you’ll know,
    ✔️ what is important for good data.
    ✔️ how unstructured data becomes structured data.
    ✔️ what potential there is in good data.

     

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    In this way, multilingual content no longer remains the big brake block (GER)

    Translations are a major drag on most e-commerce businesses – they cost money and a lot of coordination work. The first-best solution? Commonly known machine translation technologies.

    >>> We’ll explain why that’s not a good idea.

    After this webinar you will know
    ✔️ how translations can be automated.
    ✔️ where the difference is between translation & localization.
    ✔️ where the typical pitfalls of well-known translation solutions lie.

    One product – endless text variants (GER)

    Writing high-quality content with added value for the online store, newsletter, marketplaces, etc. is expensive, time-consuming and error-prone. ✋

    >>> Text all platforms at once? It works with content automation!

    After this webinar you will know
    ✔️
    how only one data set is sufficient for many text variants.
    ✔️ how to obtain suitable texts for different marketplaces despite individual requirements.
    ✔️ how content can be created for various information purposes.

     

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    Tips & Tricks: Automatically generate SEO-relevant content (GER)

    Good product texts increase conversion and reduce the return rate. However, writing these texts manually is time-consuming, costly and cannot be scaled. 📉

    >>> How can content automation save time & reduce costs?

    After this webinar you’ll know
    ✔️ how content automation works.
    ✔️ who is already successfully using content automation.
    ✔️ what possibilities content automation offers.