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Webinar Archive
All past webinars are available here as recordings. Learn from our experts about content automation, AI trends and e-commerce optimization.
GEO vs. SEO
How Products are perceived and recommended by AI algorithms
After the Webinar you'll know
- what Generative Engine Optimization (GEO) means
- how GEO connects SEO and optimization for LLMs
- how to prepare your content so AI systems understand, process and actively recommend it
Understanding AI Instead of Just Using It: Technologies, Models & Automation
Not all companies have the same access to modern AI models, tools and infrastructure. Regulatory frameworks, technical requirements and proprietary systems create barriers that can determine competitiveness.
After the webinar
- you'll be up to date on the current state of AI development
- you'll know specific technologies and strategic use cases
- you'll understand the limits and hurdles you need to be aware of
How To: Social Media 2025
Social Media is not one-size-fits-all – what works for one may not work for another. But there are proven tips and tricks everyone should follow to really take off in 2025!
In this video
- you'll discover the hottest Social Media trends for 2025 – so you always stay up to date
- you'll learn time-saving tools and smart strategies – for maximum efficiency
- key success factors are broken down – practical and easy to understand
The uNaice News Stream
Get to know our News Stream! The uNaice News Stream is an automated solution that publishes current and unique news on specific topics on a company's website and Social Media channels.
After the webinar you'll know
- how the News Stream works
- how the News Stream uses AI smartly
- how the tool saves you time and boosts your visibility
Shop and Go in the Text Robot Universe
After the webinar you'll know
- all about the new store and the innovative shop-and-go feature
- the advantages of automated content creation in e-commerce
- how different technologies make the content magic possible
- practical use cases from successful companies
Year in Review: Reflect and Transcend
AI, content evolution and shaping tomorrow.
Our topics:
- Looking back: 2023 – A year of innovation
- Changed work dynamics through AI and modern technologies
- Innovations leading us into the future
- New features of the Text Robot
- Big news in the data sector
Data, Content & SEO – Achieving the Perfect Online Presence Through Automation?
How can content & data automation improve news SEO performance, and what pitfalls should be avoided?
After the webinar you'll know
- how news SEO works and which channels exist
- how automation can support a news SEO strategy
- the differences between applying content automation in news SEO vs. regular SEO
Effective FAQs for Online Shops (in English)
Together with Peter Schmitt (AX Semantics) we discuss the importance of FAQs for online shops.
After the webinar you'll know
- what the perfect FAQ looks like
- why FAQs are so valuable for online shops
- which FAQs are the right ones for your shop
- how we automatically generate FAQs for online shops
Special Edition: The Hype about ChatGPT – Pride or Prejudice? (in English)
"Ladies & Gentlemen, it's time for a truly controversial topic – ChatGPT! Come and see what the experts have to say." – ChatGPT
After our webinar you'll know
- what's behind the chatbot
- how the technology works
- the possibilities and limits of ChatGPT
- the differences between AI tools and the Text Robot
Content Automation Trends 2023 – Insights from our Experts (in English)
Our topics:
- SEO developments: the impact of Google updates on your content
- ChatGPT: how a chatbot triggered a red alert at Google and kept an entire industry on its toes
- Text Robot highlights: how the Text Robot evolves and new cases emerge
- E-commerce trends: why companies should invest in content and data now
Content Automation meets eBay: The next big move in (automotive) e-commerce (in English)
Content makes everything better – including eBay sales. Together with our guests Manuel Schütterle (MS Holding) and Michael Sievritts (eBay) we explore the eBay journey and explain how to make sales successful.
After the webinar you'll know
- the challenges of selling on eBay
- the importance of data & content for eBay
- how content automation makes sales successful
The Heart Buys as Well: Emotional Content and Seasonal SEO (in English)
Join our webinar as we discuss how seasonal SEO, emotional copy and content automation lead to more visibility and higher conversion.
After the webinar you'll know
- how words influence our emotions
- the impact of emotions on buying behavior
- how emotional & SEO-relevant content is automated
The Power of Data – How to Boost Your Business (in English)
What potential do data have and how are they used correctly?
After the webinar you'll know
- the importance of data in e-commerce
- how data can be optimized
- the potential of structured data
- how industry-specific data can be leveraged
Internationalization meets Content Automation – Localize & Translate Your Online Store (in English)
Overcoming cultural differences is one of the biggest challenges in e-commerce internationalization – how can this bottleneck be solved? 😟
After the webinar you'll know
- what to consider when internationalizing
- the difference between localization & translation
- why traditional translation tools are error-prone
- how content automation makes a translation project scalable
AI and NLG – One Aim, Two Solutions, Endless Text Variations 💡 (in English)
AI, GPT-3 or NLG – is there even a difference? Find out in this webinar! 🚀
After the webinar you'll know
- how the different technologies work
- the pros and cons of each solution
- which technology is right for whom
Data Optimization – The Key to a Successful Online Store (in English)
Data – the Achilles' heel of e-commerce. Even the best marketing won't help if online store sales fail due to poor product data quality. But how can data quality be systematically improved?
After the webinar you'll know
- how to improve data quality
- which data you actually need
- when it's worth optimizing data
- what data optimization looks like in practice
- the benefits of optimized data
Automated Magazine Articles – From Data to Online Content
Do creativity and content automation go together? Critics keep saying that automation kills creativity.
After the webinar you'll know
- how magazine articles are automatically created from data
- the possibilities of automated magazine content
- how creative professional content automation can be
- when companies benefit from automated articles
Prepare Your Store: Practical Tips to Automate Your eCommerce SEO (in English)
SEO for online shops – more online traffic & revenue. In this webinar we reveal what you need to watch out for with SEO for your online store & how to keep your content up to date effortlessly.
After the webinar you'll know
- how successful SEO for online shops works
- what SEO automation is
- which elements of SEO can be automated
- what SEO automation looks like in practice
AI as Text Generator? The Myth About Content Automation 🤖
HAL 9000, WOPR or TAY: Artificial intelligences always risk going out of control – so how great is the danger that content automation publishes flawed content?
After the webinar you'll know
- the difference between the Text Robot and AI
- how error-free texts are ensured
- how appropriate interpretations of data are created
Seasonal Business in E-Commerce: How to Leverage Carnival, Black Friday & Christmas
Can content boost seasonal business and when is the right time to get started? Our quick answer: Yes, and anytime! 🤝
After the webinar you'll know
- the potential text automation offers for seasonal business
- how your ranking goes through the roof even during peak times
- how scheduled text generation boosts seasonal business without extra effort
Content Automation – Quality Loss or Growth Boost? 📈
Too little staff and rising costs with growing content demand steer you straight into a content crisis – delayed time-to-market, duplicate content and lack of flexibility are just three consequences. Is content automation the solution? 🧐
After the webinar you'll know
- the quality of automatically generated texts
- who benefits from automatic text creation
- why Google & Co. love automatically generated texts
- what will happen to the content department in the future
E-Commerce: Automatically Write Product Descriptions for Online Shops
We explain automatic product page copy in 30 minutes. 🚀
After the webinar you'll know
- why great product pages are so important
- how product pages can be automatically written
- how automatic copy drives further development
- why automatic descriptions are indistinguishable from manual ones
7 Ideas to Get Started with Content Automation 🚀
What new possibilities does the AI-powered Text Robot technology offer and how do they contribute to business success? The uNaice management trio explains. 🧑🏫
After the webinar you'll know
- what hyper-personalization is
- how data drives business success
- how seasonal and occasion-based copy works
- why product videos offer customers an unparalleled user experience
Quick Wins – 3 Tips to Make Your Online Shop Even More Successful 🏆
Is there a way to achieve quick, measurable success with content automation? We present three quick wins to get started. 🚀
After the webinar you'll know
- the potential of title and meta descriptions
- how product descriptions set you apart from the competition
- the possibilities of seasonal and occasion-based copy
- why structured data matters for your online shop
Change of Perspective – Content Automation from the Customer's Point of View 👀
What do users actually think about content automation – thumbs up or thumbs down? 👍👎 We asked Harry Olfert, Head of Content Management at retailer SSI Schäfer Shop.
He reveals
- which prerequisites were necessary
- which concerns existed at the start of the project
- how the right mindset was established in the company
- the possibilities automated text creation opened up for their online shop
SEO-Relevant & Automated Category Page Copy
Achieve more visibility with great category pages – ideally with minimal effort? 👀 We explain how SEO-relevant content can be automatically created using one of the best-known SEO tools, and why it's even necessary.
After the webinar you'll know
- the potential of automated category page copy
- how relevant keywords are automatically integrated into category pages
- how to achieve better search engine results
Insider Knowledge – Everything About Data
Data is the fuel of e-commerce and the foundation of every successful online shop. 🚀 What makes good data and why is it worth taking a closer look?
After the webinar you'll know
- the possibilities data and automatic text creation offer
- that there's more hidden in your data than you think
- how data optimization enables different tonalities
Tips & Tricks: Automatically Generate SEO-Relevant Content
Good product texts increase conversion and reduce return rates. But writing these texts manually is time-consuming, costly and doesn't scale. 📉 How can content automation save time & cut costs?
After the webinar you'll know
- how content automation works
- who already uses content automation successfully
- the possibilities content automation offers
News Stream – Fully Automated News Streaming to All Channels
Relevant content on your topic positions you as an expert in your field and boosts your reputation – but research is time-consuming & hard to manage. 👩🎓 Automatically publish news on your website and social media channels? Here's how!
After the webinar you'll know
- how daily news on your topic is automatically published from various news sources
- how news is personalized
- the benefits of fresh content on your website & social media platforms
PIM Good – Data Bad? Excel and Interns Are Blunt Weapons
Our motto: No digitalization strategy without a data strategy! 💾 Find out why you should absolutely follow this principle.
After the webinar you'll know
- what matters when it comes to good data
- how unstructured data becomes structured data
- the potential hidden in good data
Lame Duck – International Content?
Translations are a major roadblock for most e-commerce companies – they cost money and require a lot of coordination. The first quick fix? Often well-known machine translation tools. We explain why that's not a good idea.
After the webinar you'll know
- how translations can be automated
- the difference between translation & localization
- the typical pitfalls of well-known translation solutions