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    uNaice
    Anonymised client reporting

    24,793 impressions. 90 days. Not one post written by him.

    Managing director of a technical B2B mid-market company. Topics: regulation, technical systems, operational safety. Channel: LinkedIn.

    Reporting period: Jul 10 – Oct 8, 2026 · last 90 daysAs of Oct 8, 2026

    The numbers

    24,793
    Impressions
    6,459
    Members reached
    526
    Engagements
    2.12%
    Avg. engagement rate
    +213
    New followers

    Data source: LinkedIn Analytics export

    Four months at a glance

    Impressions, engagement rate and new followers per month.

    Impressions
    37
    June
    11,949
    July
    8,791
    August
    4,016
    September

    July alone accounts for roughly 48% of all impressions in the period.

    Eng. rate
    June
    0.00%
    July
    2.23%
    August
    1.97%
    September
    2.17%
    New followers
    +33
    June
    +109
    July
    +52
    August
    +19
    September

    Followers

    Avg. 2.4 new followers per day.

    +33
    June
    +142
    July
    +194
    August
    +213
    September
    2,797
    Profile total
    +213
    gained in the period

    The five strongest posts

    Reach and reactions per post.

    1New rules, real consequences on site26 Engagements
    3,196
    2Technical planning in project business25 Engagements
    1,775
    3Investing in new systems: worth it?28 Engagements
    1,279
    4Two systems, one continuous process26 Engagements
    1,139
    5Operational safety in the mid-market18 Engagements
    1,088

    What works

    Four topic areas carry the reach.

    3,196
    strongest post

    Regulation & data protection

    3×
    in the top 5

    Technical systems in use

    29
    engagements, rank 1

    Certification & standards

    1,088
    impressions

    Operational safety

    What runs automatically

    From news item to published post, the chain runs without the managing director lifting a finger.

    Antennae always out/No manual step
    01

    Scan the news

    News Stream continuously watches sources in his topic area.

    02

    Spot the match

    A story only moves on if it genuinely fits.

    03

    Write the article

    It becomes an expert article in his voice.

    04

    Second check

    Topical and editorial fit are checked again.

    05

    Create the image

    A matching image is generated for the article.

    Blog

    Published on schedule

    The finished article goes live on the blog at the scheduled time.

    Personal image

    LinkedIn per content plan

    On publication the post moves to LinkedIn, gets a personal image and goes out according to the content plan.

    Who follows

    Follower base by region, seniority, position and industry.

    Regions
    Düsseldorf area21%
    Munich metro area7%
    Cologne/Bonn6%
    Ruhr metro area6%
    Berlin/Brandenburg4%
    Seniority
    Senior26%
    Entry level17%
    Manager14%
    VP13%
    Director11%
    Positions
    Managing director11%
    Business owner3%
    Sales manager2%
    Project manager2%
    CEO2%
    Industries
    Real estate9%
    IT services6%
    Construction6%
    Technical services5%
    Electrical/electronics5%

    Same mechanics, your topic

    Try it for 14 days and see what your posts look like.

    Anonymised client reporting. All values taken from LinkedIn reporting for the period shown. Results depend on industry, profile and news cycle.