Case Study: How tech influencer Thomas Barsch uses the News Stream for automation

Thomas Barsch, a tech influencer with over 30,000 followers and an experienced consultant for digitalization, marketing, and sales, has been a uNaice customer from the very beginning. He used the first version of the News Stream without AI and now relies on the current AI-supported version. His analysis shows that a higher frequency of posts on social media has a direct impact on his website traffic—a phenomenon that has been confirmed in several studies on social media use.

The initial situation: A successful entrepreneur with a clear strategy

Thomas Barsch is a one-man business with a clear mission: He wants to focus on his core competencies and outsource all tasks that do not directly contribute to his value creation. As a tech influencer, he needs to keep his finger on the pulse – both in terms of content and technology. To do this, he has to use his resources efficiently to continuously provide his network with relevant information without getting bogged down in time-consuming routine tasks.

Social media is a crucial communication channel for him, but manual maintenance and content creation represent a considerable burden. In particular, researching topics on a daily basis, writing posts, and managing publication took up a lot of time—often outside of Thomas's regular working hours and on weekends. His challenge was therefore to find a solution that would increase his visibility without distracting him from his actual tasks or restricting his free time.

"My goal is to stay relevant—to do that, I need a smart strategy, not more work."

– Thomas Barsch

Challenges in the tech business

As a tech influencer, Thomas Barsch faces the challenge of constantly delivering relevant, high-quality content in order to maintain and further expand his large and engaged community. In a fast-paced industry where trends and technologies are constantly changing, he not only has to stay up to date, but also present complex topics in an understandable and appealing way. It's not enough to just demonstrate technical expertise – he also has to ensure that his content reaches the right target audience across different channels and is communicated effectively.

This continuous content production and maintenance of the various platforms requires an enormous amount of effort, which he must optimize through automation and efficient tools such as the News Stream.

Solution: The News Stream from uNaice

By using the News Stream from uNaice, Thomas Barsch was able to expand his content strategy. While he continues to create his own posts, News Stream supplements his publications with automated, thematically relevant content. This approach enables him to maintain a high posting frequency and increase his reach in a targeted manner. He started with LinkedIn and has now expanded to Facebook and Instagram.

He publishes up to 15 posts on his website every day and then distributes them via his social media channels. He attaches great importance to strategic publishing: on platforms such as LinkedIn and Facebook, posts are only published at specific times. A maximum of one post per hour goes live, so that the content is spread throughout the day and does not appear in clusters.

This continuous presence ensures consistent engagement with his target audience and a sustainable increase in reach – every day of the week.

Want to know how the News Stream works? Here you can find everything you need to know about its uses, how it works, and more.

Automated newsletters

Thomas Barsch regularly publishes valuable content on LinkedIn—practical, up-to-date, and with clear added value for his target audience. To make this content visible beyond the social media bubble and share it with existing contacts in a targeted manner, we developed a regular newsletter.

What makes it special: Instead of producing new content, we use Thomas' most successful posts and edit them for the newsletter. This results in an informative, personal mailing to his existing customers and prospects – without any additional effort on his part.

The added value for Thomas Barsch:

His content also reaches contacts who are not active on LinkedIn.

The newsletter ensures regular exposure to his target audience.

Existing contacts are maintained and remain actively engaged.

Reusing his posts saves time and increases reach at the same time.

"For me, the newsletter is the perfect complement to LinkedIn—I stay top of mind without having to constantly produce new content."

– Thomas Barsch

A simple step with a big impact: social media content becomes a strategic customer contact—regular, relevant, and efficient.

Automated AI images

Thomas uses the News Stream not only to automatically create text content, but also to generate AI images that are tailored to his posts. This enables him to produce content efficiently, as he saves time and effort searching for and creating images while ensuring that his posts remain visually appealing. As a next step, he plans to supplement these AI images with relevant quotes in order to achieve higher interaction and reach, especially on social media. Adding quotes is intended to make the content more emotional and memorable, which should increase the performance of his posts – without any additional effort.

Here you can see the News Stream in action at Thomas Barsch:

Practical results: Thomas Barsch and automation

The use of the News Stream has led to the following measurable improvements:

With News Stream, Thomas has reached the "promised land." Instead of spending his Sundays hastily creating standardized posts using ChatGPT, he can now use his time more wisely—whether it's planning his weekly milestones or simply watching Tatort. News Stream allows him to automate these tasks efficiently, freeing up more time for what really matters.

Expansion of the News Stream: Automated content for all channels

After his successful first steps with uNaice's News Stream, Thomas Barsch plans to expand its use. In addition to the automated creation of blog and social media posts, he also wants to generate

via the News Stream in the future. In addition to distributing content via his website and social media, he can now also use the created content specifically in his CRM. This allows him to reach his customers and contacts directly with relevant information and ensures that his content is present across all important channels.

The uNaice Podcast

Thomas talks about his experience in a live interview

With almost 30,000 followers on LinkedIn, Thomas Barsch is one of the leading tech influencers in Germany. But how does he manage to deliver consistently high-quality content without losing focus on his business? The answer: automation and smart outsourcing!

In our latest podcast episode, Thomas reveals why he relies on uNaice's news stream, what advantages it brings him, and how it enables him to publish valuable content every day—without any additional effort. Listen now!

Listen to Podcast