Automate your E-Commerce SEO: practical tips for staying relevant

How does SEO work?

How does the Google algorithm work?

Let's say you're looking for rabbit food and enter this term in the search field.

What does Google do now?

The search engine searches the entire web for pages that contain this keyword. From the thousands of results, Google must now find a suitable order so that you can find the answer you are looking for, or exactly what you are searching for, on the first search results page, or SERP (Search Engine Result Page), and ideally in the top results.

How can Google do that?

There are countless factors involved, which are weighted differently in the algorithm. The algorithm is not completely transparent. But there are numerous factors (and their weightings) that we now know about. And this is where search engine optimization (SEO) comes in.

What are the goals of SEO?

Search engine optimization deals with precisely those factors and weightings that we are aware of. The aim is to align your own website or online store with these factors so that your pages are relevant enough for the desired search results to be displayed as high up as possible. For rabbit food, for example, this could be an online shop, but also a guide to this type of pet food.

So far, so good.

Now comes the tricky part: the algorithm is adjusted weekly.

In other words, there are regular changes, but these usually don't have a major impact on rankings. However, from time to time—at irregular intervals, but usually once or several times a year—Google rolls out major updates. And these can significantly change rankings.

Current on-page factors for high rankings

1. Content quality

Of course, content development is of great importance here. But we want to look at three aspects that should not be overlooked:

Structure: You can achieve a clear and comprehensible structure by using headings (H1-H6), paragraphs, and bullet points, among other things. Not only will your readers appreciate this, but Google will also rate it positively.

Links: Include links that lead to trustworthy and relevant sites. For Google, this is proof that your content is well researched and trustworthy.

Languages: Tailor the language of your content to your target audience. Specifically, this means that a Swedish online store should have texts in Swedish. Pay attention to correct spelling and grammar.

2. Timeliness

Regularly updating content ensures relevance. Important: It is not enough to change a few words or correct errors. Google places more weight on adding or removing entire paragraphs than on such minor changes.

3. Text length

When it comes to text length, the focus is increasingly shifting toward quality. Longer texts offer more space for detailed answers and are therefore preferred. Depending on the type of content, the text length should not be less than 500 words. For top rankings, this can even mean a text length of around 2,500 words. This means that category pages, blog posts, and articles are preferred, while product descriptions with short texts do not have a major impact on search engine optimization.

4. Keywords

The right keywords are essential for Google to understand what your page is about. Therefore, incorporate your main keyword at various levels, especially:

in the main text,

in the meta description,

in the title tag,

in the headings,

in the URL, and

in image tags.

5. Duplicate Content

In a nutshell: Don't use your texts more than once. Create unique content to stay relevant, as Google penalizes duplicate content.

6. Internal linking

Internal links are not only there to keep your visitors on your website longer and guide them through the customer journey, they also help Google understand your website structure. Frequently linked pages are considered more important.

7. Multimedia

Google – and your visitors – love images and videos. So use them! So much media is now being consumed that it's only a matter of time before Google gives this factor more weight. If you integrate thematically relevant images and videos now, you can ensure that your online shop remains relevant even after this update.

Why your current SEO strategy will ultimately fail

We have two reasons for you:

1. The User Experience (UX) of your website is poor

Optimization is good, but don't forget your target audience. After all, they are the ones you want to satisfy. And Google sees it no differently. All Google updates are designed to help users find the content they are looking for quickly. So don't be too keyword-focused, as this can quickly backfire. Use the time to create real added value that users can also see.

This also means high-quality and meaningful product descriptions.

2. You can't keep up with search engine optimization

This could be because your content is no longer up to date. Or you are still using SEO tactics that are already outdated.

Outdated SEO tactics include, for example:

content machines that produce large amounts of low-quality text for little money: This does not address your target audience – and sooner or later, Google will notice.

focusing on long-tail keywords by creating lots of short pages: This content doesn't go into enough depth (as explained at the beginning).

keyword stuffing, which hasn't worked for a very long time: In the worst case, this tactic can be penalized by Google.

The rule is: to remain relevant, your content must be updated at least (and no less than!) quarterly.

What can you do now to prevent this?

Very important: you will never be “done” with SEO; it is an ongoing process.

The only realistic way to do this (update all your content in large quantities at least quarterly) is through automation. In this article, we explain how content automation drives e-commerce forward.

Further articles on the topic of Content Automation:

ContentNaicer vs. Editor

7 competitive advantages of Automatic Text Generation

Good product descriptions: Where online shops often fall short

Get Free Consultation Now

Let's see together how we can help you.

Cookie Settings