ContentNaicer vs. Editor

One of the most common questions we get asked is: What can ContentNaicer do better than a human editor?

Well, let's start by asking ourselves this question:

Why do we write texts in the first place?

Whether in entertainment, journalism, science, or business: Texts explain to people what the author had in mind in as little time as possible.

The author of a text conveys condensed foresight to the reader. A contract summarizes weeks or months of negotiations and complex agreements resulting from discussions about cooperation, which can be understood in a fraction of the time it took to create.

In their work, the author examines a topic from different perspectives, collects figures, data, and facts, evaluates them, and puts them into a meaningful context for the reader. This allows the reader to understand in a few minutes what the journalist has compiled over days of work.

Product managers describe items in online shops and on company websites in such a way that customers quickly gain confidence in the seller and understand exactly what problem the product can solve for them.

Good copy saves readers time, relieves them of the need for research and thought, and makes it easier for them to form an opinion or make decisions.

ContentNaicer has infinite time

In online retail in particular, we are constantly dealing with comparatively similar descriptions. Products differ only in minimal areas. For the knowledgeable buyer, however, it is precisely these subtle differences in the product that are relevant to the purchase decision.

But how do we bring the relevant features of the products into the customer's focus?

Exactly: Through appropriately detailed product descriptions that explain to the reader what the product can do for them.

Let's take the example of car tires. Black, wide, you know the ones. There are car tires for winter, summer, all-season use, for small cars and SUVs, for speeds up to 160 km/h and up to 300 km/h, with good grip on wet or dry roads, in snow or ice, with loud rolling noise and whisper-quiet, shortening braking distances or saving fuel, all of course in different grades at every conceivable price point.

Now imagine you had to write a suitable text for 100 of these different tires. If you're really good, you can manage 20 copies per day. So you need about one week for 100 copies. You can manage a maximum of 5,200 descriptions per year – if you don't take any vacation and work through the holidays. Then you've managed a fraction of the tire portfolio, and after a year there are already new models.

The ContentNaicer can easily generate thousands of copies per hour, 24 hours a day, 365 days a year.

ContentNaicer never gets bored

Let's stick with our example of you writing 100 tire descriptions per week. Then you're guaranteed to dream about tread depths and low cross-sections the following weekend! At such a high frequency, even the most exciting product becomes boring at some point. And then careless mistakes creep in!

The ContentNaicer doesn't care how often it has to change even the smallest details in the text.

Very important: It constantly comes up with new formulations and sentence structures so that readers don't get bored reading the text.

Oh, and you haven't yet optimized your copy for different customer target groups or adapted the text length to different screen sizes. ContentNaicer takes care of these tasks too, without complaining.

ContentNaicer finds hidden connections

ContentNaicer can also access secondary information in a matter of seconds and incorporate it into the text. In this way, it transforms dry and boring product descriptions into emotionally appealing and customer-friendly text with real added value.

Here are two examples:

A special winter tire was tested in a ski resort. The ContentNaicer then accesses relevant sports results and incorporates information about the multiple downhill skiing champion it found in the test area into the product text.

ContentNaicer has access to bonus offers from manufacturers, such as race track training when purchasing certain high-speed tires for sports cars. It not only incorporates this additional selling point into the product text, but also includes the race results from the test track in the racing statistics.

But even at the product level, ContentNaicer can create value-adding connections that are highly relevant to the customer:

It can include particularly well-suited rims in the product description or incorporate the next two best tires as upselling offers with the corresponding sales arguments directly into the description text.

Editors refine the most successful works of ContentNaicer

Of course, human labor is not lost. Product managers can focus on refining the descriptions of particularly important or successful products to improve them even further. Linguistically excellent robots free up time for humans to use for tasks with high individual requirements.

ContentNaicer provides an unimaginably broad foundation for this. This broader basic text also quickly results in a higher-quality data basis that you can use to understand customer needs.

ContentNaicer creates competitive advantages in a timely manner

Search engines such as Google now judge the success of websites primarily on the basis of customer benefit. This means that customer-friendly product descriptions instead of data sheets and confusing feature tables initially represent a quickly achievable competitive advantage:

Better search engine visibility

Unique product descriptions are easier for humans to understand and therefore more valuable for search engines. And there is another benefit that ContentNaicer can deliver with ease:

Writing text for category pages

This is another time-consuming and rather tedious task that people tend to find annoying. In addition, category pages need to be changed regularly in order to offer customers new content and suggest high activity and dynamism to search engines (an essential factor for achieving the highest possible position in search results).

ContentNaicer can not only assist with all these tasks, but also take on work that is simply not economically feasible for humans.

Conclusion: ContentNaicer vs. human editor?

So the question is not: Will automatically generated text replace humans at the writing desk? Or: Is ContentNaicer better than human writers? Rather, it is about how the two can work together meaningfully, creatively, and in a way that adds value to provide customers and readers with new approaches to topics and decisions.

As a result, humans can focus more on quality assurance and highly specialized manufacturing, much like robotization in production halls.