7 competitive advantages with Automatic Text Generation

We recently discussed when the use of content automation is worthwhile: it enables you to produce texts for any product within seconds at low cost. We also touched on how and why automatic text generation can give you a competitive edge. We received a number of inquiries asking what exactly these advantages are. Here are a few examples:

1. Speed in introducing new products

In our work, we have come across industries in which manufacturers pay bonuses to retailers who are the first to publish product descriptions online. The advantage is obvious: the faster a product is available with appealing text instead of bare bullet point lists, the sooner it will be found in search engines and the more customers will feel addressed. Once trained, a Text Robot writes text for each new product based on the structured article data and automatically enters the texts into the customer systems via an API.

2. Offer better SEO text

The Google algorithm in particular expects one thing above all else from excellent web content: as much customer benefit as possible. The more meaningful and better structured my product descriptions are, the higher my chances of appearing high in the search results.

Now, writing several thousand SEO texts is not exactly the favorite task of people who are good at writing. After the 20th text, which differs only minimally from the previous one, we all lose our enthusiasm and creativity. This is where automatic text generation comes in. With the use of checksums, a suitably trained machine can write unique and perfect text, even after the 100,000th text.

3. Utilize cross-selling potential

We are all familiar with the Amazon algorithm “Customers who viewed this product also viewed...”. Imagine if you could use automatic text generation to integrate relevant information from your own shop or CRM system directly into product descriptions or even customer letters, which are printed individually and sent by mail. Each customer receives suggestions for further business that are tailored to their specific needs. Fully automated and perfectly adapted to the individual user.

4. Save on personnel costs

As already indicated in point 2, the mass creation of text can be outsourced to machines, thus saving costs for copywriters through automatic text generation. However, this does not have to be the case, as there are also alternative approaches. The enormously disruptive technology of automatic text generation can also be used in other ways.

This allows copywriters to leave their hamster wheel behind and focus on more important work. For example, they can further develop the copy for the top 10 percent of products that generate the most sales in the online store. Content strategies such as storytelling work very well here. This is usually difficult to achieve with automatic text generation, as the necessary data is often lacking.

5. More creative employees

However, outsourcing copywriting work, as mentioned in the last point, does not mean that there is no more work for humans. On the contrary: your editors, online copywriters, and product managers can focus their work specifically on creative and highly specialized tasks, develop new use cases, or identify new data sources that lead to even better text.

6. Better-informed customers

In any online business, the better informed the customer is, the higher their trust and, consequently, your sales. And the lower the workload in the service center, the fewer returns and complaints you will receive. High-quality text always leads to a very good level of customer information. Well-written continuous text promotes trust in the provider, as opposed to unfriendly data tables or feature lists.

7. Higher conversion rates through automatic text generation

Imagine you come across two online stores while researching a new purchase. One is slightly cheaper, but provides no information other than four data points (size, weight, product image, and price). The other is 3% more expensive, but you find three informative paragraphs explaining the product in detail. Your desired use case is also addressed, and you find two alternative suggestions for equally well-explained products in the text. Which store do you trust more, and where do you ultimately make your purchase?

Last but not least: New business models and services

A small bonus point: Digital information products based on the intelligent consolidation of various data sources are booming more and more. Whether it's financial products that are perfectly tailored to the current customer situation based on their individual data, insurance services that can be generated and offered in real time taking third-party data into account, or luxury products that only become truly attractive to end customers when multiple data sources are combined:

For example, the product description for a wine that is automatically enriched with sports results from the corresponding vintage, specifically with the individual customer's preferred sport and their favorite club.

Automatic text generation opens up entirely new dimensions in customer communication and the presentation of selling points, as well as completely new business models. Simply arrange an appointment with us and let us show you the many possibilities!

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