Google SEO texts: Increase visibility & relevance

SEO experts worldwide have long debated whether publishing thousands upon thousands of new or additional web pages could have a negative impact on Google rankings. What would happen if a company launched 50,000 new or additional product descriptions, for example? This question is not far-fetched. Customers who rely on automated text generation and use a Text Robot for this purpose often face this consideration.

There has been much debate among experts about the possible effects. Is it good to launch so much fresh content? Does it have a negative effect on rankings? Or does it not matter at all?

Since there has never been an official statement from Google on this issue, the credo has been: better to play it safe and publish in tranches – better safe than sorry.

A clear statement for the first time

Now John Müller, Google manager and one of the search engine giant's top webmasters, has taken a concrete position on precisely these cases in an expert Q&A session. When asked whether it was OK to publish 100,000 web pages at once, he stated: "Sure, no problem!"

From an SEO perspective, it is absolutely fine to publish everything at once. The only thing that needs to be ensured is that the new content is detectable by Google and that the web server can handle the queries from the Google bot.

"All at once" should be the clear preference

Furthermore, Müller is strongly against publishing in small chunks. He says that building the search engine index is less problematic overall if it doesn't have to be pieced together bit by bit with new results from the bot.

So it's clear: Anyone who relies on automated text generation and uses a Text Robot to produce lots of fresh and unique content can publish it ad hoc. And that's exactly how it's meant to be.

Here is the interview with the question and Müller's answer in the video (from 19:12):

Here is the transcribed text in the original:

Can I publish a hundred thousand pages at once?

Sure! No problem.

I think the the biggest impact, the biggest effect you'll see is that Googlebot will try to crawl a lot of pages. Especially if it's a larger well-known site, where we already know that crawling pages and indexing pages from that site makes a lot of sense. Then we'll probably kind of try to crawl a lot of pages on your server and it will be good if your server had the capacity to deal with that.

But from an SEO point of view that's generally not an issue. Some sites put their archive online all at once. I think kind of artificially introducing a kind of a trickle into the index is something that often causes more problems than it solves anything. So obviously putting a hundred thousand pages online all at once doesn't mean that these pages will rank all at once immediately. It's still going to take time for us to actually rank those pages properly in the search results. But I don't see anything against putting them all on online.

Further articles on the topic of Content Automation:

How automated content accelerates the expansion of e-commerce

Good product descriptions: Where online shops often fall short

ContentNaicer vs. Editor

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Google: From an SEO perspective, it is perfectly acceptable to publish 100,000 texts at once

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A clear statement for the first time

"All at once" should be the clear preference

Here is the transcribed text in the original:

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