Content automation for the hotel and travel industry

What does geodata have to do with boosting your Google ranking and relevance to end customers, and why is data so valuable in the travel and hotel industry in general? Did you know that even seasonally influenced texts are very easy to update, even in multiple languages? You've heard a lot about automated content, but you're not quite sure whether it's useful in the hotel and travel sector? Well, it's at least worth exploring.

Content pain points

As a tour operator or hotel provider, you are familiar with this problem: the online market in this sector is dominated by major players who spend billions of euros every year to secure the top ad spots on Google. This relegates other providers and hotel chains to page 2 or to unfavorable, unoccupied niches. In addition, many hotels are often listed with exactly the same descriptions on different platforms. This duplicate content adds weak search results to an already poor starting position in the market, or even penalizes it.

One possible solution to these pain points, which are likely to be very irritating for you, is text automation using software. This is because automated text generation guarantees unique content that is both correct and complete. This, in turn, gives your online travel business a significant boost and delivers consistent success. In addition, the software provides indispensable added value, particularly for the hotel industry, thanks to customizable geo-text.

Sounds interesting, doesn't it?

How does automated content work for the travel industry?

In the beginning, there was data. It is essentially the primordial magma from which software generates automated content for tour operators and hotel providers. As we will see, there is no magic behind this, but rather relevant expertise, diligence, and a knowledgeable approach. The result is the automatic creation of high-quality descriptions – even for hotel or travel options with a lot of details that are very similar to each other. But this is precisely where automated content generation makes the decisive difference.

From data to text – Data addiction

The data basis in the tourism and hotel sector is formed by the industry standards GIATA and Global Type. But what is structured data and where does a hotel provider obtain it? Almost all tour operators have a huge pool of continuous text with hotel descriptions, tables, and common data formats (CSV, etc.). All of these data reservoirs can serve as sources.

What happens to the data?

In order for automated content to make optimal use of the data feed, it must meet certain criteria. This means that the data must be prepared, cleaned, and structured accordingly. Only then can automated text generation produce appealing and meaningful descriptions. It is essentially this optimization of the data that makes it possible to incorporate it grammatically correctly in the end.

What defines automated content?

The tour operator essentially just provides the data—the software creates first-class, unique hotel descriptions at the touch of a button.

For this reason, there is the option of receiving all automatically generated descriptions in the desired languages. These are not simple translations, but rather newly created versions that are adapted to the linguistic and cultural characteristics of the respective target country.

Important: Compared to manual translation, this saves up to 90 percent of the effort.

More information on internationalization can be found here.

The absolute added value: hotel descriptions with information about the surrounding area

Every hotel chain will be familiar with this: inadequate, outdated, or missing descriptions of the hotel's surroundings are a real content bottleneck.

This is where content automation really comes into its own, as it has the ultimate feature that enriches unique hotel descriptions with essential added value, namely

Geo data

Geo data is fundamental to the hotel industry. To ensure the relevance of the content, existing data is enriched with geographic data from various reputable sources. This provides readers with significant added value that goes beyond the customer reviews and ratings commonly used in the industry.

Important content about attractions, excursion options, beaches, restaurants, etc. will help you gain more visibility on Google and among your end customers. The more informative the description of a product or service, the better informed potential customers feel—and the more likely they are to make a purchase. This also applies to the tourism industry.

This additional feature also enables indirect access via alternative search phrases that do not directly ask for hotels, but rather for information about the surrounding area. This allows customers to become aware of your hotel offers in a roundabout way.

This is what we mean by data optimization: automatically enriching data in such a way that the added value of your travel or hotel offering is clearly highlighted.

The industry standard GIATA and Global Types are used as a basis. These codes are no problem for our ContentNaicer, as the correct information is stored.

This standardized data also enables a scalable concept that can still be customized to specific customers. This avoids duplicate content and outdated content, and reduces the enormous costs of text creation.

Summary of all the advantages of automatic hotel texting

There are numerous myths surrounding content automation, but also a lot of superficial knowledge that prevents tour operators and hotel providers from recognizing and exploiting its full potential. We hope to have cleared this up once and for all in this article. Because one thing is certain: content automation is not a question of if, but when. With this software, tour operators and hotel providers have a valuable tool at their disposal that uses structured data to create hundreds of descriptions for travel offers with variable details in just a few moments. An absolute must-have!