ContentNaicer goes Automotive – The Voodoo Magic of Content Automation

As a manufacturer or dealer in the automotive sector, you are probably familiar with this situation: the content on your aftermarket sales platforms is somewhat chaotic. Descriptions are not platform-compliant (e.g., on eBay), keywords are missing or definitely not optimized, and your descriptions convey only a small amount of information. Do you generally feel like you need much more content, but don't have the time or personnel to create it?

The use of content automation will quickly dispel all these concerns—almost like magic. You can generate an infinite number of perfect copies in no time at all, in your desired languages.

All the hurdles of copywriting in the automotive sector

The situation is pretty clear: every vehicle owner or operator will need replacement parts at some point. Whether they are original parts or slightly cheaper alternatives. You, on the other hand, need good content to sell these parts. This is where we come in to help you, no matter how much you are suffering from the following agonies:

How does automatic text generation work in the automotive sector?

Essentially, our software can do the following:

Your automotive data can do much more than you think

First, your data must be checked and made usable. You have more usable automotive data than you think! However, it must first be organized and enriched with added value so that it takes on a uniform and structured form. The data prepared in this way will then be 100% optimized for your sales platform, automatic, and scalable.

The DNA of your data: attributes & values

Let's dive deeper into the topic of data, because structured data is the fuel of e-commerce. It increases the information content of a text, promotes conversions, and leaves customers satisfied and eager to return because they find exactly what they are looking for.

Why is it so important to improve and clean up data?

Existing data is often unsorted, incomplete, and, above all, not machine-readable. To ensure correct interpretations, clean display in text, and higher information density, we structure your data in a future-proof manner. This process also ensures filtering and comparison options, including semantic search in your own online shop. This is done according to your specifications and needs, of course. The result is a customized ontology that guarantees low error rates, maximum platform compatibility, and optimal scaling.

Where does the data come from?

Continuous text, tables, and common data formats (CSV, etc.) can serve as sources. Recognized attributes and values are automatically structured, and unclean data is cleaned up. We take a very thorough approach to this process.

From the TecDoc industry standard to platform-optimized language

The automotive aftermarket usually uses the international industry standard TecDoc to describe the goods on offer. However, this often fails to meet the linguistic requirements of the various sales platforms. This is where we step in and transform TecDoc data into platform-optimized data.

In plain language, this means:

The added value makes all the difference

It is important to recognize and highlight the added value of a product and trigger it in such a way that it ultimately leads to more conversions. Let's take the example of ATE ceramic brake pads. These differ fundamentally from those offered by most competitors because they produce almost no brake dust, thus keeping your beloved rims clean.

It is therefore very important to emphasize the reduced brake dust.

What does the software do in such cases? It interprets the attribute “Ceramic” and combines it with the added value “dust-free” or “reduced brake dust.” Every time the attribute ‘Ceramic’ appears, an extra set with the value “dust-free” or “reduced brake dust” is automatically triggered.

This makes the text more informative and provides readers with real added value. The strength of ContentNaicer lies in its ability to translate “cryptic” data into understandable language using rules that are individually tailored to your content.

Conclusion: The appearance of the attribute “Ceramic” with its value “Reduced brake dust” is recognized as a trigger for an informative sentence extension. Automated content thus creates new opportunities for your platform.

Automatically generated text adapts to different platforms

The various shopping platforms have very specific requirements for the content structure of your text. Only by complying with these requirements can you ensure optimal visibility. How can texts differ depending on their positioning?

Last but not least: Internationalization

The automotive aftermarket sector naturally also pays close attention to the topic of internationalization. That's why each of your automatically generated texts can be made available in your desired languages. It should be noted that this is not a simple translation of the final texts from language A to language B. Rather, the texts are created from scratch in each language, taking into account the characteristics of the respective language. The effort required per additional language is much lower than for a manual translation: up to 90% of the effort can be saved per language.

Would you like to learn more about internationalization? In our webinar, we explain how this can be done automatically—and what role localization plays in the process.

Sit back and enjoy the show!

Speaking of shows: We also successfully exhibited at the Automechanika trade fair in Frankfurt. We simply couldn't miss out on the concentrated power of all the automotive players. That's why we took a stand there as a sub-exhibitor of eBay, one of the leading platforms for spare parts sales. eBay has also recognized the importance of text automation in the future of the automotive industry.

We hope this article has helped you understand the advantages of automated content generation for the automotive industry.

Because one thing is clear: a new era of text production has also begun in the automotive sector!