Using content automation for soccer reporting? Here's how it works!

Is it impossible to provide detailed match coverage down to the lower regional and district leagues? No, it's not! The clever solution? The ContentNaicer!

Soccer will continue to be played and consumed as long as there is a round ball and a foot to kick it. During a soccer season, an average of nine games per match day and league are played by almost 25,000 clubs, 170,000 teams, and three million active players. How can a publisher with limited staff cover this huge number of games with detailed match reports? It is therefore not surprising that there is little to no coverage of amateur league games in particular, even though these are predominantly relevant to fans and readers of media with a regional focus.

To cover all games in all leagues, down to the lowest divisions, with comprehensive pre- and post-match reports in the future, you should generate these automatically using ContentNaicer.

DataNaicer makes the impossible possible

Automating reporting is a technical and conceptual challenge due to the diverse course a soccer game can take and the complex data situation. We have taken on this challenge and can now offer ContentNaicer, enabling the automated and immediate generation of soccer match reports down to the lowest leagues.

What you save:

Automated soccer reporting immediately saves editorial teams resources in the form of time, money, and personnel.

What you gain:

On the other hand, media outlets gain more content, increased visibility, and a larger readership through comprehensive reporting, as many fans of regional amateur soccer can follow their favorite sport and finally read the results on local and regional websites. Another benefit is the time saved by editors, who no longer have to be present at every game and can therefore devote themselves to other content (comments, evaluations, interviews, etc.).

How our Text Robot writes soccer match reports: From data to soccer report

Data analysis

The first step is to obtain the necessary data from the customer. This data is reviewed, processed, and modeled into a suitable data set. It is also connected to the NLG (Natural Language Generation) cloud. Depending on requirements, data can be provided per day, per game, per week, etc.

Additional relevance through static information

Static information creates additional relevance, as it allows certain data constellations to be interpreted and special features to be highlighted.

Classifying parameters

On the conceptual side, standardized classifying parameters are defined for game results, point progressions, and intervals between events, which can also be transferred to other sports and projects. These could include:

It is important that each goal is adequately highlighted in its uniqueness.

Different perspectives

To ensure your readers are presented with the right choice of words, reports can be written from either the winner's or the loser's perspective at the touch of a button.

Tailored to your style and text requirements

Style and formal specifications can always be customized by the customer. DataNaicer pograms the text generation workflow according to your specifications and text requirements. It should be noted that automatically generated soccer reports do not differ in style and readability from human-written match reports. In most cases, the wording is even better.

Delivery of match reports

Finally, uNaice delivers the desired match reports to you via REST API or file download.

The result is detailed, natural-language reporting with significantly more information than just the match result – without employees having to attend every game.

All the advantages of automated soccer reporting at a glance

In plain language, this means that automatic text generation for soccer reporting not only saves a huge amount of time, but also offers the following advantages:

1. Guaranteed ROI for the customer

The investment is definitely worthwhile, because with minimal input, you will achieve maximum output in no time.

2. Unique selling point compared to competitors

So you will continue to be the undisputed king of your content world—with the difference that, thanks to automated soccer reporting it will multiply exponentially.

Robot journalism at its finest

Our system will revolutionize your soccer reporting. Let's be honest, wouldn't it be wonderful to be able to present all of the match reports from the day seamlessly on one page? And all without any stress or additional costs? Your readers will only have to search for the “local league” or the “match day” and they will get a compact overview of all soccer games played, because not a single one will fall under the radar anymore.

We hope this article has helped you understand all the advantages of automated text generation in the context of soccer reporting. So if you don't have time for regional soccer reporting or your team is overloaded, simply use this type of robot journalism to optimize your work. Let the robot create the texts and offer your readers an excellent content service where the text structure and language correspond to the unique character of each individual game.