The Text Robot
Scalable content automation – localizes
localized and translated
Your data, your texts – finally release the content handbrake with the Text Robot and create better & error-free content.
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Do you lack the time to write new or very good content?
From now on, you can save 70% of your time by using the uNaice copywriting robot, because we’ve already solved the problem. With your new colleague, the Text Robot, on your team, this and all other content challenges are a thing of the past.
… and save time!
Does this sound familiar to you?
Source: Survey on uNaice.de
(152 shops; multiple answers possible)
Bot or Not – can you tell which text was written by the Text Robot?
One of these two copies has been written by our Text Robot, the other by an experienced copywriter.
Petite Arvine Réserve AOC
One can describe the landscape of Valais with such words as hilly or mountainous. However, the Swiss winery Histoire d’Enfer tries to express the beauty of its homeland with this white wine. We think they have succeeded!
Its bright green yellow ensures a good mood at the table. This colour cannot be found in any catalogue. Slender body and striking acidity result in a white wine that shows a lot of character and class in the mouth.
The Petite Arvine gives this wine its individual character. The fruity accents of black cherry ensure the fruity taste.
View Author
This text has been written by our Text Robot.
Petite Arvine Réserve AOC
It is the hilly landscape that characterises the Valais. The Swiss winery Histoire d’Enfer has set itself the task of expressing the beauty of this region in a white wine. They have certainly succeeded in doing so!
The sparkling green yellow is simply fun – an incomparable colour that no other wine can imitate. The white wine is characterized by a slender body and a striking acidity, which gives the wine character and class.
The Petite Arvine grape variety gives the wine its individual character. The aroma of black cherries makes up the fruity taste.
View Author
This text has been written by a copywriter.
Or view examples and customer cases now
How the text robot works:
The data
The Text Robot relies on structured data. This is usually all descriptive information such as product name, manufacturer, dimensions etc. that is available in a standardized form. Existing master data from the PIM or a similar tool is often suitable.
The algorithm – our text robot
The algorithm sets the desired framework for the texts so that syntax and grammar are adhered to. What it cannot do, however – and this is what distinguishes the text robot from an AI – is make unauthorized interpretations or decisions.
The text
The sentence templates and extensions are similar to a sample text, which is filled with numerous synonyms and additions. Synonymous words or phrases provide the variance – the extensions create explanatory or embellishing content.
The Text Robot will do it for you:
Product pages with added value
Our text robots work according to clear rules. This means that the product descriptions always meet your standards. No mistakes, no misunderstandings.
Scalability without compromise
Compared to other technologies, our distinctive feature lies in scalability. Our method is scalable. No matter how large your product catalogue is, we can easily create product descriptions for every single product without losing quality.
SEO-relevant category pages
The best way to create SEO relevance is via your category pages: This means researching keywords, creating text with added value and ensuring regular content refreshes.
Precise keyword integration
No matter how large your product catalogue is, we can easily create product descriptions for every single product without losing quality. Save time on manual adjustments and secure a top spot on Google’s search results with our automated, regularly updated approach.
Translation & localization
We do not translate texts, but the rules and data that govern them. In this way, we achieve true scalability without repeated translations in the event of changes to the source language.
Localization for every target audience
Language and cultural differences are not an obstacle for us, but an opportunity. We adapt the Text Robot so that it creates texts not only in the right language, but also in the right cultural context. This is the best way to get your message across.
Other areas in which the Text Robot can support you:
Hyperpersonalised product pages
When customers get what they want – in real time.
With personalized content, you increase the conversion rate and boost your customers’ shopping cart value. Offer the best product pages for each of your customers – fully automated and scalable!
personalised product pages that are individually tailored to each visitor
real-time data acquisition for maximum targeting accuracy
GDPR- and CCPA-compliant
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or try Live Demo now.
Increase conversion rates on product pages with personalized content
Personalised Commerce is a tool for optimising the user experience. It uses hyper-personalised customer targeting, improves conversion rates and increases shopping basket value. The software is linked to the automated text generation. It designs, tests and optimises the content of your product pages to address each customer individually. Only data from first-party providers is used. This creates a unique customer experience that is securely GDPR- and CCPA-compliant.
Hyperpersonalised product pages
Create personalised offers for your products to increase online sales.
Unbeatable lead
Stand out from the competition and address each potential customer personally through individual content.
Unforgettable user experience
Build an emotional connection with your customers and take their motivation and interests into account.
More conversion
Increase the conversion rate by placing relevant messages in relevant places.
Greater turnover
Create unique product pages to increase your customers’ interest and the value of their shopping baskets.
Lower bounce rate
Listen to customers’ needs and answer important questions to reduce bounce rate.
Optimise product pages with data
You can use data to analyze and improve the performance of your texts. Metrics collects data on website traffic and creates statistical evaluations of text performance – ideal for optimising your product pages!
Provides statistical data that is easy to read
Increases the conversion rate
Optimises target group outreach
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How Metrics increases your business success
The automation software offers innovative ways to optimise your product pages because it works on a whole new level – it understands what you need before you even know it! The data collected provides invaluable insights into the behaviour of your customers and can be directly incorporated into your product descriptions in a fully automated way. They are the basis for hyper-personalisation with our “Personalised Commerce” service.
legal security
Metrics only collects and uses first-party data, which is a GDPR-compliant way to personalise your text.
More results
Ad-blockers do not prevent data transmission, so accurate information about the behaviour of your website visitors can be obtained.
Advanced testing
The data for A/B tests of text variations can be scalably applied to a large number of pages using automatic text generation.
Hyperpersonalisation
Collect data, turn it into individualised content decisions and personalise product pages for each visitor.
