It is clear to all of us that omnichannel and e-commerce have become more than just a trend in the furniture trade. What was unthinkable until recently is possible today. Customers buy on the internet. Even furniture. However, only if the content that an online shop offers is appealing, meaningful and informative. High-resolution photos, explanatory videos, questions and answers and, above all, detailed product descriptions help customers to make a decision and thus ensure higher conversion rates. You are probably already putting out your feelers and getting fit for the channel of the future. But let's not kid ourselves, there is a lot of work ahead of you. And you too are probably still...
