uNaice Magazin

It is clear to all of us that omnichannel and e-commerce have become more than just a trend in the furniture trade. What was unthinkable until recently is possible today. Customers buy on the internet. Even furniture. However, only if the content that an online shop offers is appealing, meaningful and informative. High-resolution photos, explanatory videos, questions and answers and, above all, detailed product descriptions help customers to make a decision and thus ensure higher conversion rates. You are probably already putting out your feelers and getting fit for the channel of the future. But let's not kid ourselves, there is a lot of work ahead of you. And you too are probably still...

Well-maintained product data is decisive for sales. The days, when customers relied on a single shopping channel, are over. Nowadays, they are reading up on products online and are researching carefully before they decide to buy. This is why it is so important to work with optimised product data. Especially in ecommerce, the information must therefore be meaningful, detailed and always up-to-date. Information crucial to success Regardless of whether it's the possibility of even finding a product, information in a personally designed newsletter or an appealing product description – meaningful product and category information helps the customer to make decisions. In product data marketing,...

The most important information about go-digital at a glance What can be subsidised with 'go-digital'? Advancements in the field of IT security Advancements in the field of digitalisation of business processes Advancements in the field of digital market development How much is the subsidiary? Who can take advantage of the 'go-digital' funding programme? How do we support you? Large companies and corporations usually manage the digital transformation on their own. They put together digitalisation teams headed by a Chief Digital Officer, set up start-ups and recruit digitally literate staff. Above all: financial resources are usually the least of all bottlenecks – they are hardly dependent on...