There is hardly a meeting, hardly a conversation between managers in which the manager does not say “That doesn’t scale!” or optionally “That has a great scalability!”. Granted: This business phrase sounds trite, but expected economies of scale are a key selection criterion when purchasing a product or solution. And rightly so. It is therefore a good time to mention here the most important economies of scale of content automation with a Text Robot.

1. You get quantity and quality – not quantity instead of quality

We had already written in detail in one of the last blog posts about why so many companies fail at creating good product descriptions. Writing large numbers of product descriptions that are useful for readers, informative and at the same time conversion-boosting requires not only a great deal of time and money, but above all a sound and expert knowledge of the copywriters.

It is true that many webshop owners are trying to cushion the last point (product competence) by producing the content in-house. But they usually fail again and again because of one and the same topic: a desired high text output does not scale.

Content automation using a Text Robot is a whole different story. Once programmed and configured with the support of expert staff such as product managers, the machine produces text of consistently high and required quality. If needed, 500,000 copies within one hour. And if required in 119 different languages.

The end of scalability lies solely in the machine running time. But be honest: Who needs half a million texts within 60 minutes? But the fact is: The more text is produced, the lower the unit price. So also think about reviving the catalogue business or printing flyers – content is no longer the limiting factor.

2. One text variant for each output channel

Producing text at the push of a button, i.e. using content automation, is the domain of a Text Robot. So why not have a product text created for each different output channel? For example, it would be feasible to have a product text created in different versions:

  • a detailed, long version for the webshop
  • a slightly shorter version for the tablet
  • an even more reduced version for output on a smartphone
  • another variant for the catalogue – optimised for the required column width
  • a version for the special flyer, published especially for any new products

A copywriter or editor would need almost endless time for this. A Text Robot can do it at the touch of a button.

3. Content automation in several languages simultaneously

Over time, many webshop owners get to grips with the most important processes: logistics are running smoothly, cooperation with suppliers has settled down, the services offered are working and the payment services are working.

Now would be the time to think about internationalisation and increase turnover. Why not also sell in Sweden, Spain, Italy or any other country? The biggest challenge is to provide the content in the different languages. With content automation using a Text Robot, this challenge belongs to the past.

Content Automation in multiple languages

AX Semantics’ Text Robot currently “speaks” 119 languages.

Professional translators are happy to help, but the limiting factors here too are time and money. The computer linguists and programmers at AX Semantics have managed to “teach” the Text Robot not only the German language, but over 100 other languages.

These are, among others: English, French, Portuguese, Polish, Spanish, Italian, Dutch, Danish, Swedish, Norwegian, Chinese, Slovak and Arabic. If it is urgent, the desired language will be implemented as part of a project.

4. Legally compliant text

For many products, the indication of certain characteristics, disposal or safety instructions is mandatory. Forgetting these instructions can quickly become expensive. For it is not uncommon for such an omission to come with a legal warning. While humans make such mistakes, a Text Robot never forgets to add this important information. The only error source in content automation would be an empty attribute.

5. Fast quality assurance

Let us assume that product descriptions are written for a webshop for ten categories with 5,000 products each. That is 50,000 copies that have to be proofread, edited and checked for completeness and legal certainty. For reasons of time and money, this can only be done on a random basis by your own employees, those of the agency or external staff. A large proportion remains unchecked, the risk of text containing errors is high.

Quality assurance looks completely different if a Text Robot has been used. Let’s assume that there are eight attributes per product in each of the ten categories. From this, four sentence frameworks could be programmed (rule of thumb: two attributes per sentence describing the product: ‘The [dress] is [green]’. This would result in 40 typesetting frameworks, with the corresponding variance of two further typesetting frameworks, making a total of 120.

Checking the quality of these together with the customer is an absolutely manageable effort and easy to achieve. If the quality is good, nothing can go wrong in the subsequent production of the 50,000 copies – the quality is guaranteed for all 50,000 copies.

6. Automatic text generation for new products

One of the undoubtedly greatest economies of scale is the automatic text creation for new products. Web shop retailers know the ordeal well enough: Some of the products offered in the online store – let’s take notebooks, for example – have reached “end of life” status, there are no further deliveries.

Instead, successor models with other data attributes are coming onto the market. For example, three instead of two USB interfaces, a processor with a higher clock frequency, lower weight and double the main memory. In the conventional case, the entire process of content production would now be set in motion. And with x new products, this involves umpteen times more work – month after month, week after week, day after day.

Content Automation using the example of a tile shop

For every new tile that comes into the shop, the Text Robot creates a unique, SEO-relevant product description ad hoc.

That’s what’s different when using a Text Robot: here, the process is automated. The Text Robot automatically recognises the new products with the new data attributes and produces new product descriptions for them.

There are no more waiting times, no more costly quality assurance – new products can be offered immediately in the web shop. This is a competitive advantage that should not be underestimated – not to mention the massive reduction in costs.

7. The software for content automation is also scalable

The Text Robot is at home in the cloud. And, as is well known, Software-as-a-Service brings with it some economies of scale: customers, for example, automatically benefit from improvements and new features. And if at the height of content production ‘power’ is really needed – no problem. If required, a few server units are simply added.

Further contributions on the topic of Text Robots:

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